Client
Resources
Everything you need as an active Traficxo client — from understanding your reports to submitting change requests to knowing exactly who to contact when you need help. Bookmark this page.
Reporting & Analytics
We believe in complete transparency with your data. Here is what you receive, when you receive it, and how to interpret the metrics that matter most.
Monthly Performance Report
Delivered by the 5th of each month. A comprehensive report covering the previous month's performance across all active channels.
Weekly Status Updates
Every Monday, your account manager posts a brief update in your shared Slack or WhatsApp channel covering what was completed last week and what is planned for the week ahead.
PPC clients: You also receive real-time access to your Google Ads and Meta Ads dashboards via Google Looker Studio. These dashboards update daily so you can check campaign performance at any time without waiting for a report.
Communication Channels
Clear communication is the foundation of every successful engagement. Here is how to reach us and what to expect in terms of response times.
Slack / WhatsApp
Daily communication, quick questions, status updates, and file sharing.
Response: 4 business hoursFormal requests, approvals, contract matters, and document sharing.
Response: 24 business hoursScheduled Calls
Strategy discussions, performance reviews, and complex decision-making.
Bi-weekly or weekly cadenceBusiness hours: Monday to Friday, 10:00 AM to 7:00 PM IST. We monitor channels outside business hours for urgent issues but response times may be longer.
Requesting Changes
Need something updated? Here is how to submit a request, what is included in your retainer, and how quickly we turn things around.
Describe the Change
Post your request in Slack/WhatsApp with a clear description. For visual changes, attach a screenshot or a short Loom recording. A 2-minute video showing the issue is worth 10 emails.
We Acknowledge & Scope
Your account manager acknowledges receipt within 4 business hours and confirms whether the request is included in your retainer scope or requires additional billing.
Implementation & Delivery
We implement the change within the estimated timeframe and notify you when it is live.
Estimated Turnaround Times
Billing & Invoicing
We keep billing simple and predictable. No hidden fees, no surprise charges, and full transparency on what is included in your retainer vs. what is billed separately.
Invoice Schedule
Invoices are sent on the 1st of each month for the upcoming month's retainer. For one-time projects, invoices follow the agreed milestone schedule (typically 50% upfront, 50% on delivery).
Payment Terms
Net 15 days from invoice date. We accept bank transfer (NEFT/RTGS for India, wire transfer for international clients), UPI, and major credit/debit cards.
What's Included
Your monthly retainer covers the agreed scope of work: strategy, execution, reporting, and account management. Any work outside the defined scope is discussed and approved before billing.
No Lock-In Contracts
All retainer engagements are month-to-month. You can cancel or adjust your plan with 30 days written notice. We earn your business every month.
Frequently Asked Questions
How do I add a new blog post to my website?
If your site is built on WordPress or a CMS, you can add blog posts directly through the admin dashboard — we provided training during onboarding. If your site is built on Next.js with Sanity, you can add posts through the Sanity Studio interface. If you are unsure, just send the draft content to your account manager and we will publish it for you within 24 to 48 hours.
Can I pause my retainer temporarily?
Yes. If you need to pause your engagement for any reason, give us 30 days written notice. We will complete any in-progress work and pause billing at the end of the current billing cycle. You can resume at any time with 7 days notice.
How do I share login credentials securely?
Never send passwords over email or Slack in plain text. We recommend using a shared 1Password vault or sending credentials through a secure one-time link service like onetimesecret.com. Your account manager will guide you through the process during onboarding.
Can I upgrade or downgrade my plan?
Absolutely. Plan changes take effect at the start of the next billing cycle. If you want to upgrade mid-month to add a new service (like PPC management on top of SEO), we can begin immediately and pro-rate the difference.
What happens if I'm not happy with the results?
We encourage open communication. If something is not working, your first step is to raise it with your account manager during your next strategy call. We will review the data, identify the issue, and adjust the strategy. If after a reasonable period you are still not satisfied, you can adjust your scope or end the engagement with 30 days notice — no questions asked.
Do I own the content and assets you create for me?
Yes. All content, designs, code, and creative assets produced for your engagement belong to you. We retain the right to use anonymized case studies and portfolio screenshots unless you explicitly opt out.
Who is my main point of contact?
Your dedicated account manager is your single point of contact. They coordinate all internal teams (SEO, PPC, design, development) on your behalf so you never have to manage multiple people. Your account manager's contact details are shared during onboarding.
Escalation Path
If something is not right — whether it is a missed deadline, a quality concern, or a communication breakdown — here is the structured path to resolution. We commit to resolving any escalated issue within 48 hours.
Account Manager
Your first point of contact for all issues. Most concerns are resolved at this level within a few hours. Raise it via Slack, WhatsApp, or your next scheduled call.
Project Lead
If the issue requires senior attention or the account manager cannot resolve it within 24 hours, it is escalated to the project lead who oversees your engagement.
Founding Team
For critical issues that require executive intervention, you can reach the founding team directly. This is rare — but the option is always there. We take accountability seriously.
Need help with something not covered here?
Reach out to your account manager or contact us directly. We are here to help.