Our Design
Approach
We design for conversions, not awards. Every visual decision — from the color of a CTA button to the pacing of a video edit — is made with your business goals in mind. Beautiful design that does not drive results is decoration. We build design that works.
Design Philosophy
Our design philosophy is built on three principles that guide every project we take on — whether that is a full website build, a set of ad creatives, or a brand identity package.
Mobile-First
Over 65% of web traffic in India comes from mobile devices. We design for the smallest screen first, then scale up. Your site will look and function perfectly on every device, every time.
Conversion-Focused
Every layout choice serves a purpose. Visual hierarchy guides visitors toward your CTA. Trust signals are placed strategically. White space is used deliberately to reduce cognitive load and increase engagement.
Performance-Optimized
Beautiful design means nothing if the page takes 5 seconds to load. We optimize every image, lazy-load below-the-fold content, and use modern formats like WebP to ensure your site scores 90+ on Google PageSpeed.
Brand Identity Work
When we build or refresh your brand identity, we deliver a comprehensive package that gives your team everything they need to maintain visual consistency across all channels — without needing a designer for every update.
Logo Suite
Primary logo, secondary marks, favicon, and social profile versions — delivered in SVG, PNG, and PDF formats with clear usage guidelines.
Color Palette
Primary, secondary, and neutral color palettes with exact hex, RGB, and HSL values. Usage rules for backgrounds, text, and accent applications.
Typography System
Primary and secondary font families with specified weights, sizes, and line heights for headings, body text, and UI elements.
Brand Voice Guidelines
Documented tone of voice, messaging principles, and example copy to ensure consistency across website, ads, and social content.
Asset Library
Icon set, illustration style, photography direction, and graphic pattern library — all formatted for immediate use across web and print.
Brand Guidelines Document
A comprehensive PDF that packages everything above into a single reference document your team can share with vendors, partners, and new hires.
Web Design Standards
Every website we design follows a set of non-negotiable quality standards. These are not aspirational guidelines — they are enforced on every project before delivery.
Responsive Across All Breakpoints
We test designs at mobile (375px), tablet (768px), laptop (1024px), and desktop (1440px+) breakpoints. No layout breaks, no horizontal scrolling, no hidden elements.
WCAG 2.1 Accessibility
Minimum 4.5:1 color contrast ratios for body text, keyboard navigation support, properly labeled form inputs, and alt text on all images. Your site should be usable by everyone.
Visual Hierarchy and CTA Clarity
Every page has a clear primary action. Visual hierarchy is structured to guide the user from headline to supporting content to conversion point using size, color, and spacing.
Consistent Component System
We design with reusable components — buttons, cards, forms, navigation — that maintain consistency across all pages and make future updates simple for your team.
Image Optimization
All images are delivered in WebP format, properly sized for each breakpoint, and lazy-loaded below the fold. Hero images are preloaded for instant render.
Ad Creative Standards
Ad creative is the single biggest driver of paid media performance. We approach creative production with the same rigor we apply to web design — structured, data-informed, and designed for measurable results.
Display & YouTube
- • Responsive display ads in all required sizes (300×250, 728×90, 160×600, etc.)
- • YouTube thumbnail design optimized for CTR
- • Clear value proposition visible within the first 3 seconds
- • Brand-consistent but platform-appropriate styling
Facebook & Instagram
- • Static, carousel, and video ad formats for feed, stories, and reels
- • Copy-to-visual alignment for each funnel stage (awareness, consideration, conversion)
- • A/B test variants with isolated variables for clean data
- • Ad copy under 20% text-to-image ratio for optimal delivery
Video Production Style
Traficxo produces cinematic-quality video content designed to perform across platforms. We handle the full production pipeline — from scripting to color grading to platform-specific export.
Long-form content, explainers, and testimonials optimized for watch time.
Short-form hooks, product demos, and brand stories under 90 seconds.
Punchy, scroll-stopping clips designed for discovery and reach.
Professional brand content, thought leadership clips, and case studies.
Review & Approval Process
We believe in structured feedback to protect both quality and timelines. Here is how the design review cycle works for every deliverable.
First Draft Delivery
We present the initial design in Figma (for web and brand work) or as a rendered preview (for video and ad creative). We walk you through the rationale behind key decisions.
Consolidated Feedback Round
You provide feedback using Figma comments or a shared document. We ask that all stakeholder feedback is consolidated into a single round to avoid conflicting revisions. Typical turnaround: 3 to 5 business days.
Revised Delivery & Final Approval
We implement your feedback and present the updated version. Two revision rounds are included in every project scope. Additional rounds beyond this are billed at our standard hourly rate.
What counts as a revision? A revision is a change to the approved creative direction — such as changing the color scheme, swapping layout structures, or rewriting headline copy. Fixing a typo, adjusting spacing, or swapping an image is not a revision — those are minor tweaks and are always included.
Want to see our work in action?
Get in touch and we will share relevant case studies and design samples from our portfolio.