What We Manage
Our Facebook Ads Services
Facebook and Instagram Ads
Full-funnel Meta campaigns across Facebook Feed, Instagram Feed, Stories, and Reels. We build prospecting audiences and retargeting sequences that generate consistent leads.
Audience Research and Targeting
We build custom audiences from your CRM data, website pixel, and lookalike modeling to put your ads in front of the people most likely to buy, not just scroll.
Creative Strategy and Production
Ad creative is the single biggest driver of Meta Ads performance. We produce static, carousel, and video ad concepts aligned with your funnel stage and audience psychology.
Meta Retargeting Campaigns
We re-engage website visitors, video viewers, and engagement audiences with highly relevant ads. Segmented by behavior so your retargeting feels personal, not repetitive.
Conversion API and Pixel Setup
Server-side Meta Conversion API setup alongside browser-side Pixel to recover data lost to iOS tracking changes. Accurate attribution is non-negotiable for profitable campaigns.
Facebook Ads Account Audit
We audit your existing Meta Ads account for audience overlap, creative fatigue, funnel gaps, and tracking issues. You get a prioritized action plan within 48 hours.
Every Facebook Ads Engagement Includes
What You Get With Every Campaign
Every Meta Ads management engagement at Traficxo covers the full scope of account setup and ongoing management. Here is exactly what is included in your monthly retainer.
Full-Funnel Campaign Architecture
Top-of-funnel prospecting campaigns to new audiences, middle-of-funnel engagement retargeting, and bottom-of-funnel purchase retargeting all built with clear audience separation and messaging aligned to intent level.
Audience Research and Targeting Setup
Interest-based audiences, lookalike audiences modeled from your best customers, and broad audience configurations tested systematically to identify what the Meta algorithm responds to.
Conversion API (Server-Side) Tracking
Server-side event tracking alongside browser Pixel to recover conversion data lost to iOS privacy restrictions. Accurate attribution is the foundation of profitable Meta Ads.
Creative Strategy and Ad Concept Development
Messaging angles, creative formats (static, carousel, video), and copy for each funnel stage developed monthly. Creative quality is the biggest driver of Meta performance — we treat it seriously.
A/B Testing and Creative Rotation
Systematic testing of creative variables with defined hypotheses. Winning creative scaled, losing creative replaced. We maintain performance by preventing creative fatigue.
Audience Exclusions and Frequency Management
Recent purchasers and current customers excluded from prospecting. Frequency caps applied to prevent ad fatigue. Audiences segmented by recency for retargeting relevance.
Weekly Performance Reports
Reports showing spend, reach, CPM, CTR, conversions, CPA, and ROAS. Attribution window and iOS data limitations explained transparently so you understand what the numbers mean.
Monthly Strategy Review Call
A monthly call to review results, align on creative pipeline, and discuss budget or targeting adjustments for the month ahead. You are always informed and in control.
Free audit delivered in 48 hours.
Meta Ads not scaling? Let us find and fix what is holding them back.
FAQ
Facebook Ads Questions
Part of Our PPC Services Suite
Explore all paid advertising services
Your Audience Is on Meta Every Day.
Are You Reaching Them Profitably?
Share your current results and goals. We will audit your Meta Ads account and show you exactly where the improvements are.