Google Ads Campaign Types
Our Google Ads Services
Google Search Ads
Capture high-intent buyers the moment they search for your service. We build tightly themed ad groups with exact-match keyword strategies and conversion-optimized ad copy.
Google Display Ads
Build brand awareness and retarget past visitors across 2 million+ websites in the Google Display Network with targeted banner and responsive display ads.
Performance Max Campaigns
We set up and manage Google's AI-powered Performance Max campaigns with optimized asset groups, audience signals, and conversion goals to maximize reach across all Google channels.
YouTube Ads
Video ad campaigns on YouTube that build brand recognition and drive conversions. Skippable in-stream, non-skippable, and bumper ads targeted to your exact audience demographics.
Conversion Tracking Setup
Accurate conversion tracking is the foundation of profitable Google Ads. We set up GA4, Google Ads conversion actions, and enhanced conversions so every lead is attributed correctly.
Google Ads Account Audit
Already running Google Ads but not happy with results? We audit your full account: campaign structure, quality scores, bid strategies, negative keywords, and wasted spend.
Every Google Ads Engagement Includes
What You Get With Every Account
Every Google Ads management engagement at Traficxo covers the full scope of campaign management. Here is exactly what is included in your monthly retainer.
Account Architecture and Campaign Setup
Tightly themed ad groups, keyword mapping, match type strategy, and a complete negative keyword list built before the first ad goes live. Structural mistakes are the most expensive mistakes in Google Ads.
Keyword Research and Intent Mapping
We identify the exact queries your buyers use when they are ready to purchase, separate from research queries. Every keyword in your account has a mapped intent and a clear reason to be included.
Ad Copywriting and Extension Setup
Responsive search ads with pinned and unpinned headline variations, plus all available extensions: sitelinks, callouts, structured snippets, call extensions, and image extensions.
Conversion Tracking and Enhanced Conversions
GA4 integration, Google Ads conversion actions, and enhanced conversions using first-party data for accurate attribution in a cookie-restricted environment.
Bid Strategy Management
Phased bidding approach: manual CPC during data collection, transitioning to Target CPA or Target ROAS once conversion volume supports smart bidding. No premature automation.
Weekly Optimization and A/B Testing
Weekly bid adjustments, keyword search term analysis and negative keyword additions, and systematic ad copy testing with statistically valid sample sizes.
Weekly Performance Reports
Clear reports every week showing spend, clicks, conversions, CPA, and ROAS. No black-box dashboards. Every number explained in plain language.
Monthly Strategy Review Call
A monthly video call to review results, discuss what we are testing, and align on the strategy for the month ahead. You always know what is happening in your account.
Free account audit in 24 hours.
Paying for clicks that do not convert? Let us find out why.
FAQ
Google Ads Questions
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Your Next Google Ads Campaign
Should Pay For Itself
Share your acquisition goals and we will show you the exact campaign strategy we would build to hit them.